The fixation on an image-based way of living Within the authoritarian society is a perfect breeding-ground for the masses Which are an initiator for this phenomenon This interaction between the masses and society Generates a flow of unwritten rules and values It enhances man's natural drive to form clusters And to compete with others within the framework of these structues The pact between the masses and society Morphs personalities into artificial one's Our own rules and values will be overruled By the one's generated by this dominate pact