Who is us and who is them? Everyone looks just like their friends Are we part of the company? Reflections of identity Each to his own is a relative thing All of us hope there's more than this Lots of new keeps happening Loop the loop distractivists Getting used to it when it's all so new Getting more of it when none would do Getting used to it cos it all repeats Getting desperate cos it's never complete Getting a grip on the hands that feed On the hope there's more of what we need I need food and you give me greed Never enough the billboards scream Got me a new identity Mailed in the post with a guarantee And a choice not one not two but three Different ways to pay the fee Getting used to it when it's all so new Getting more of it when none would do Getting used to it cos it all repeats Getting desperate cos it's never complete Getting used to it when it's all so new Getting more of it when none would do Getting used to it cos it all repeats Getting desperate cos it's never complete